Cuerda viva(living strings) FESTIVAL is a celebration to THE “CUBAN PUNTO” , A TRADITIONAL MUSICAL GENRE.
the LOGO WAS CREATED TAKING THE CIRCULAR SHAPE OF THE SOUND HOLE AND THE LOOPY typeface USED REMINDS OF 
GUITAR STRINGS. the deep orange dot is a word game,  the word dot "punto" in spanish is a homograph of the musical genre.